Hass Hassan
Hass Hassan is a natural foods industry pioneer and entrepreneur. He is a Managing Director of Greenmont I and serves on both the Greenmont I and Greenmont II Investment Committees. He also represents Greenmont I on the Board of EcoTimber and, previously, IZZE Beverage Company prior to its sale to PepsiCo. Mr. Hassan is an independent Board member for Whole Foods Market, Nude Skincare, Pangea Organics and Justin’s Nut Butter. His experience in the natural products industry encompasses both the U.S. and European markets. Mr. Hassan was a Co-Founder, President and CEO of Alfalfa’s Market, President of Wild Oats Marketplace, and, subsequently, the founder and Executive Chairman of Fresh & Wild, the U.K.’s leading retailer of organic foods, which sold to Whole Foods Market. During his career, he has received numerous awards and industry recognition, including the Natural Foods Industry Pioneer, Chain Store Retail Executive of the Year, Boulder Entrepreneur of the Year and Ernst & Young’s National Entrepreneur of the Year awards. Mr. Hassan was educated at Kings College in London and attended the Ealing School of Art where he studied photography.

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